This week's Monday Morning Insights features Willow Creek Association's "15 Innovations the Church Should Embrace Now."

(Thanks to Church Marketing Sucks for highlighting this article). Willow Creek Association is a multi-denominational network of churches that conducts research on congregational life and then shares its findings and recommendations with church leaders.

The "15 Innovations the Church Should Embrace Now" list is primarily focused on strategies for internet ministry. Here are some selections:

1. Podcasting - circuit riding at the speed of light

In addition to your weekly messages, how about spicing it up with
special editions? Try doing interviews with church neighbors, the
mayor, volunteers, staff intros., etc. If it’s worth preaching it’s
worth podcasting. Any church of any size can exponentially increase its
impact via MP3 technology.

7. Web Site - your church portal

Guests can watch a Webcast, read your history, and get as much
information on your church as they want. And they can do it from the
comfortable confines of their computer. Most people will visit your Web
site long before they visit a service. Your Web site is your first
impression.

WCA also recommends blogging, RSS feeds and online videos to enhance your internet ministry.