In USA Today's article "Some Search for Church by Way of the Web," Jeffrey MacDonald explores the impact of congregational websites on potential visitors.

Church shoppers "used to have to go to the service, sit in the back row and watch," says Tom Bandy, president of EasumBandy & Associates, a church consultancy. "The website has just replaced that. The color schemes, the formatting, the language, the music — those things powerfully reveal who they (in the church) want to come there and who's going to be accepted there."

Thanks to Melissa Rogers for the link.